Mapping your CSR stakeholders
From the information you have assembled you can assess the likely contribution of different organisations. If you want to do this by a simple scoring mechanism you can use the scorecard, marking the stakeholder influence and interest by using a scale of 1-5 where 1 is weak and 5 is strong.
Stakeholder scorecard
Influence
1-5
Interest
1-5
Wide reach
(Members/target groups)
Respected expertise
Powerful friends
Dedicated CSR activity
Effective partners
Links with your organisation
(download the chart as MS Word document)
Or you can be more intuitive and plot their likely position on the map directly.
Stakeholder map
(download the chart as a MS word document)
Remember that organisations may be assessed also by likely positive, neutral or negative influence which can be indicated by different colour of marker.
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