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Rationale
Examples
Success Factors
Taking Action
Support
 

Rules of Thumb

Planning

  • Clarify your objectives in tackling CSR
  • Align your strategy with the hot topics of the region
  • Build organically, linking projects within the range and ambition of partners
  • Involve a wide range of stakeholders from the beginning

Implementing
  • Facilitate, don’t dictate
  • Build confidence with colleagues and partners
  • Engage users and develop programmes or tools in collaboration
  • Provide for exchanging experience and comparing progress

Leading
  • Offer long term, sustained engagement
  • Practice CSR and lead by example